Here is a logo and light branding project for a freelance client. She came to me asking for a logo for here group consoling business. She had the name “You Got This” picked out. The three images at the bottom of this page are my sketchbook roughs of initial ideas. I then made a mood board out of a couple images she supplied me and we settled on some colors which I also included in the mood board.
The next step I took was taking the best ideas of the logo roughs and making them vector and iterating. After I had three ideas with a couple iterations I let her choose her favorite. She landed on the third logo in the last iteration. I then finalized the logo and gave her a layout for a poster and business card, as well as social media optimized logos.