Here is a logo and light branding project for a freelance client. She came to me asking for a logo for here group consoling business. She had the name “You Got This” picked out. The three images at the bottom of this page are my sketchbook roughs of initial ideas. I then made a mood board out of a couple images she supplied me and we settled on some colors which I also included in the mood board.
The next step I took was taking the best ideas of the logo roughs and making them vector and iterating. After I had three ideas with a couple iterations I let her choose her favorite. She landed on the third logo in the last iteration. I then finalized the logo and gave her a layout for a poster and business card, as well as social media optimized logos.
Here are some pictures of a Zamboni wrap design I worked on. They originally just wanted decals for it but I talked them into a full wrap with an Ice/Glass shattering background. This has been one of my favorite projects to work on.
Here is a project I was working on for a family friend. She is starting her own motivational group for abuse victims and i volunteered to make a logo for her. I first spent some time roughing out some ideas. I then took some of those ideas and refined them and gave her a couple of options to look over. She settled on the final logo. In this finial version of the logo I changed the font. I wanted to get the V and the L as an illustration in the logo and I came up with this abstract heart shape in a button logo. I also provided her with some mock ups of what her merch could look like.
I design logos for friends and family when they have a project that needs a logo. These are some of the most recent logos I have worked on.
I was asked to work on a logo for this counseling business. I offered to alongside doing their logo to install a vinyl version of their logo to their office space.
The sign company gets all types of customers coming to us. Sometimes we have the Popeye’s franchise owners ask for window graphics and table tents. They either don’t have contact with corporate marketing or are too lazy to talk to them. In any case I get to reverse engineer the Popeye’s brand and sometimes get to make something in brand but with a lot of freedom. The first example I got the idea to use a graphic from a 50’s or 60’s Popeye’s advertisement.
I used to look for odd projects on freelancer.com. They have a lot of projects where a bunch of designers submit to a client and they pick out of the bunch who they will pay. This was one of my favorite of those type of projects. This client wanted a label for his garlic packages and you had to use his weirdly photo-shopped photo. I wanted to give him a kind of whimsical design with some personality. I illustrated the little cartoon garlic’s in the background and gave the label a die cut garlic shape. I am probably not the first person in the world to use a crown on the I in the word king but I went for it anyways.
The company that I work for brands themselves as a sign company but they also do many other things. This business card for example a client came in and they were looking for business cards and Truck Magnets for their Husbands new company. Normally a small start up company does not look for something complex but they were adamant about creating a logo and a cool look for their company. I surprised them with the custom logo and the layout which we worked together on.
Orange Theory asked for window decals and this is what I came up with using their brand standards before their latest redesign. The last two pictures are the types of banners I design for them after their latest re-branding.
I have made countless lawn signs for almost every type of small event or small company. These are a couple of my favorites!
My girlfriend is a host on a podcast and I decided to help them out. With their input I came up with a design that incorporates references to nerdy and geeky licenses using parts of their typography and Iconography to convey the topics and subjects they cover!
I tried my hand at Board-game design and along with making the game I designed the packaging. This is what I would propose the packaging to look like. For the front cover I molded clay into letters and "buried" them in potting soil and then took a picture of that. I really enjoyed working on packaging design and would be excited to work more on that! There is more info about Excavate here!
Here is a recent logo I made for a client to use with for his trucking company. The only input was "Put a globe in it" and I went from there.
My first week on the job at The Sign Stop they said they needed a new Retractable Banner for their show room. I spent time playing around with the feel of this banner but I also had input from the management and owner.
Here is a poster advertising a show my old band Escape Hatch played, I am sure the US Beer Company no longer exists. This was the first appearance of the bands mascot “Space Pajama Boy.” I just decided that this was going to be our mascot and started implementing him in things. This was very early in my design career I like it a lot but it is not on par with what I would come up with today.